Research Methods Track

Comparing Approaches to Adaptive Choice Modeling

About this presentation

Adapting conjoint tasks from a respondent's previous answers has been a longstanding need in conjoint research. In this study, we will compare two different methods of implementing adaptive conjoint: preference-based conjoint and an approach with on-the-fly latent class. In addition, we will attempt to determine how to optimize within each method.

Kees Van der Wagt & Zachary Levine, SKIM