Corporate Research Track

Consumer Research for GNV, the Third-Largest Ferry Operator in the World

About this presentation

Matteo Della Valle from GNV and Emilio Zunino from Maiora Solutions present the quantitative consumer research conducted for GNV, the third-largest ferry operator in the world. The goal was to optimize the pricing strategy for the 2022 season, to increase prices and operating margin, without losing market share. CBC was key for the definition of the new price list, ahead of the sales opening.

Matteo Della Valle, GNV | Emilio Zunino, Maiora Solutions