Research Methods Track

Design and Modeling Considerations with a Dominating Attribute.

About this presentation

Sometimes an attribute is a primary factor in the decision process compared to other attributes. In these instances, emphasis on trade-offs within the dominant attribute needs attention. The present study investigates various design and analytic strategies for dealing with dominant attributes. Results suggest building in overlap at the design stage and/or incorporating alternative specific effects helps tame the dominant attribute and permits better understandings and movement for the non-dominant attributes in the design.

Joe Jones & Lisa Marin, Adelphi Research