Strategies for Obtaining Buy-in from Stakeholders on Choice-based Methods

Research Methods Track

Researchers are frequently challenged to quickly bring stakeholders up to speed on complex and unfamiliar approaches to obtain insights through choice-based methods. Despite the researcher's confidence in the methods or experience using them successfully, gaining alignment with stakeholders is critical to move projects forward and to deliver the outcomes needed. Some well-tested approaches can help the research team to effectively address resistance, take feedback, concede where needed, and hold the line appropriately to ultimately satisfy the stakeholder's needs for quality insights.

Patrick Meegan, Maple Street Advisors