Choice Modeling Workshop

April 29-30, 2024

Come and join us for a two-day Choice Modeling workshop taught by the experts at Sawtooth Software. This introductory workshop is aimed at those new to choice modeling or with limited experience hoping to gain a deeper understanding.  We will be covering the two most popular choice research methodologies: CBC (Choice-Based Conjoint) and MaxDiff (Maximum Difference Scaling). Participants will create choice surveys and analyze sample data using a team-oriented case study approach. This is a hands-on, practical workshop.

Participants should bring a Windows-capable laptop computer, as we will use our hybrid Windows/cloud-based tool, Lighthouse Studio, to teach workshop topics. We will also spend significant time showing you how easy it is to conduct essential conjoint and MaxDiff  analysis using our new fully cloud-based Discover tool.

What You'll Learn

  • Why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations
  • Different types of conjoint analysis (strengths, weaknesses, and best use cases)
  • How to program choice experiments that deliver meaningful data
  • How to design, field, and interpret choice-based conjoint (CBC) exercises
  • How to analyze CBC and MaxDiff data using counts, logit, latent class, and hierarchical Bayes
  • How to build and use what-if market simulators
  • How to use advanced features for CBC such as conditional pricing, conditional display, and alternative-specific designs
  • How to design exercises using the variety of MaxDiff (best/worst) refinements

Class Instructors

Bryan Orme
Sawtooth Software
Zach Hewett
Sawtooth Software

Daily Schedule

Below is our typical schedule, although it may vary depending on class needs.

8:00 am
9:00 am
Session 1
11:00 am
11:30 am
Session 2
1:00 pm
2:00 pm
Session 3
3:30 pm
4:00 pm
Session 4
5:30 pm
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