Research Methods

A “How To” Guide for Catching Cheaters

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About this presentation

Data fraud is penetrating every aspect of our industry, including panels, customer databases, and phone research. With no safe place to turn, researchers are left to vet the quality of respondents on our own. The methods cheaters use evolve over time, making it a challenge to keep up with them. This paper summarizes current approaches you can apply to detect data fraud, both real-time and during data analysis.

Deb Ploskonka
Cambia Information Group
Holly Smith
Cambia Information Group
Karlan Witt
Cambia Information Group
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