Research Methods

Comparing AI-Generated Results to Survey Research in CPG Product Pricing

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About this presentation

We examine how AI large language models compare with direct stated pricing models such as Van Westendorp and indirect derived pricing models such as a price brand trade-off exercise when determining optimal pricing recommendations for a product line across a variety of distribution channels.

Kathryn Kaul-Goodman
Harris Poll
Jacob Nelson
Harris Poll
Edward Paul Johnson
Harris Poll
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