Research Methods

Empowering Market Research with Generative AI: A Paradigm Shift in Consumer Insights

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About this presentation

This paper explores the impact of GEN AI in research projects, highlighting real-world applications and insights. It covers questionnaire development, dynamic surveys, data quality management, and text analytics. Key findings include the effectiveness of AI-generated questionnaires, the advantages of dynamic surveys in capturing respondent sentiment, and the potential of fine-tuned models for data quality management. Additionally, machine-driven text analytics shows promise in sentiment analysis and theme identification, achieving near human-level performance on larger datasets.

Mohit Shant
Insights Curry
Mohd. Faisal
Insights Curry
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