Maximum Difference Scaling (MaxDiff, also known as Best-Worst scaling), is a replacement for traditional rating-scale and ranking questions. It provides a robust and reliable approach to measuring preferences and importance while capturing greater differentiation. It also includes a handy respondent consistency score! In this workshop, we’ll go beyond the basics and cover popular extensions to MaxDiff and the unique solutions they present. We’ll cover methods for handling a very large list of items, reducing survey length and respondent burden, and tailoring each exercise more to the individual. We’ll also show some unique applications of MaxDiff you might not have thought before from a few different industries. More than just slides, we’ll walk through programming examples using Sawtooth Software’s Discover and Lighthouse Studio platforms to reinforce learning and get you the confidence you need to apply these methods yourself.
