Research Methods

Navigating the Social Media Data Landscape: A Quantitative Approach to Insight Generation

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About this presentation

Social media platforms have emerged as influential spaces where individuals and brands interact, share information, and influence opinions. The huge amount of data generated on these platforms contains rich information but presents challenges in harnessing it. We introduced a quantitative framework to navigate this complexity, highlighting the process of data collection, analysis, and insight generation, culminating in the development of a brand benchmarking framework. The framework can be applied to any industry with relevant customizations.

Rachin Gupta
StatWorld Analytics, LLC.
Rajat Goel
StatWorld Analytics, LLC.
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