The post-COVID surge in online shopping underscored the need for effective E-Commerce websites, opening research avenues beyond traditional methods. To address this, we developed an immersive Conjoint driven E-commerce replica for surveys. This approach offers valuable behavioural insights and extends a range of research possibilities, from pricing and user engagement metrics. The paper delves into its methodology, initial findings, and scalability, with the potential to transform market research and enhance e-commerce customer insights.
