Research Methods

Surveys for Generation Z, Evaluating Various Mobile-First Designs

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About this presentation

We will explore a variety of improvements that can be employed to improve the quality of a mobile questionnaire until it can be described as “mobile first” instead of just “mobile friendly”. We will examine KPIs like dropout rate and data quality both in old studies and in a custom research specifically designed for this purpose. Using this we will quantify the benefits for and identify specific approaches to improve mobile surveys.

Joris van Gool
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