Research Methods

Yoshimi* Battles the Survey Bots: How you can work to defeat those evil-natured robots in your online survey samples

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About this presentation

Advances in automation technology and artificial intelligence have made it easier to create and deploy bots for various purposes, including survey participation. As AI technology becomes more sophisticated, survey bots can become more intelligent and difficult to detect. This can exacerbate the challenges associated with identifying and preventing bots from participating in surveys, which is a concern for the market research industry. Consequently, market researchers need to continuously adapt and develop more robust methods to distinguish between genuine survey participants and automated bots. However, AI bots also have weaknesses (so far) and we at Numerious developed a new approach that is designed to exploit their weaknesses.

Leyla Eden
Daniel Barkley
Trevor Olsen
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