A hands-on training for researchers looking to deepen their skills in choice modeling and quantitative UX.
RegisterWe’ll go into more detail regarding intermediate and advanced options for MaxDiff and CBC and for what research situations you’d favor them.
We’ll cover market segmentation using Discover’s powerful, yet easy-to-use “segment finder” (via latent class analysis).
We’ll investigate more fully the market simulator, including how to conduct sensitivity analysis, assess cannibalization due to a product line extension, measure price sensitivity, and calculate Willingness to Pay (WTP).
October 15-17, 2025. The class will be held from 9 am - 1 pm each day near Fisherman’s Wharf at the Ft. Mason Center for Arts and Culture (2 Marina Blvd, Landmark Building C, Suite 205, San Francisco, CA).
Registration is $900 until September 26 and $1200 afterwards.
Bryan Orme from Sawtooth Software.
Chris Chapman plans to join us for an hour, virtually, to lend his perspective on the use of choice methods in Quant UX.
Coffee and snacks will be provided in the morning, starting at 8:30 am. Boxed lunches will be served at 1:00 pm and everyone is welcome to eat and chat afterward.
A $100 cancellation fee applies to cancellations made after August 15.
Because this is a hands-on software training event, you will need a laptop to use during the workshop. We will email you the instructions to access the Sawtooth Software Licenses you need a few days before the start of the workshop, but you are responsible for providing your own computer.