See how flexible software tools and solutions can lift you to the next level as a researcher and practitioner. A mix of introductory and intermediate sessions will equip you with new tricks and techniques you can take back to the office and use immediately.
In this session you will learn how to create needs-based segments using a combination of MaxDiff and Latent Class Analysis. We will cover why we suggest to use MaxDiff for this kind of project and how Latent Class Analysis can be used to generate the segments. We will also instruct attendees on how to utilize Naïve Bayes to generate a typing tool for use in future studies.
As MaxDiff usage continues to grow, researchers continue to create interesting variations to the traditional MaxDiff methodology to handle specific usage cases. In this session we’ll talk about some of the most popular variations to handle large sets of items, irrelevant items, and how to anchor MaxDiff scores to behaviors.
Join long-time conjoint user Aaron Hill for an interactive discussion about which conjoint methods are most appropriate in different situations. The discussion will briefly introduce each of the basic conjoint methods, and then illustrate situations where they might be the best choice. We'll then open it up for your questions about your difficult projects.
