Schedule at a Glance

View the daily schedule of all concurrent tracks.

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Tuesday, May 2

Workshop
Session 1
10:00 - 11:30
10:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
11:30
Break
Session 2
12:00 - 13:30
12:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
13:30
Lunch
14:30
Break
Session 3
16:00 - 18:00
16:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
18:00
Break
Session 4
18:30 - 20:00
18:30
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software

Wednesday, May 3

Workshop
Tutorials
Session 1
10:00 - 11:30
10:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
10:00
11:30
Break
Session 2
12:00 - 13:30
12:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
13:30
Lunch
14:30
Break
Session 3
16:00 - 18:00
16:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
16:00
Segmentation and Drivers Analysis
Keith Chrzan & Dean Tindall, Sawtooth Software
18:00
Break
Session 4
18:30 - 20:00
18:30
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
18:30
Segmentation and Drivers Analysis (Continued)
Keith Chrzan & Dean Tindall, Sawtooth Software
20:00 - 22:00
Opening Reception at Gaudi Batllo house

Thursday, May 4

Research Methods Track
Academic Session
Session 1
10:00 - 11:30
10:00
Welcome Remarks
Bryan Orme, Sawtooth Software
10:00
Welcome Remarks
Greg Allenby, Ohio State University
10:10
Impact of a Supreme Court Decision on the Preferences of Americans Regarding Abortion Policy
Raphael Thomadsen & Song Yao, Washington University | Robert Zeithammer, UCLA
11:00
How Sparse Is Too Sparse?
Jon Godin, Abby Lerner & Megan Peitz, Numerious
11:30
Break
Session 2
12:00 - 13:30
12:00
Phantom Attributes: Unpacking Product Perceptions
Jason Bell, Oxford | Jeff Dotson, Brigham Young University
12:30
Specific or Abstract Prices?
Alexandra Chirilov & James Pitcher, GfK
13:00
13:30
Lunch
14:30 - 16:30
Break or optional clinic
Session 3
16:30 - 18:00
16:30
Comparing System 1 Priming vs. MaxDiff
Michael Patterson & Sonia Hundal, Radius Global Market Research
16:30
Omitted Budget Constraint Bias and Implications for Competitive Pricing
Max Pachali, Tilburg University | Peter Kurz, bms Marketing + Strategy | Thomas Otter, Goethe University Frankfurt
18:00
Break
Session 4
18:30 - 19:30
18:30
Combining MaxDiff and Conjoint Data
YiChun Miriam Liu, Towson University | Joachim Büschken, Ingolstadt University | Greg M. Allenby, Ohio State University
20:00 - 21:00
Reception at Renaissance Barcelona Hotel - Goja Rooftop (food, desserts, and drinks)

Friday, May 5

Research Methods Track
Practical Breakouts
Corporate Research Track
Session 1
10:00 - 11:30
10:00
Managerial and Academic Considerations for Three Approaches to WTP
Bryan Orme & Keith Chrzan, Sawtooth Software | Greg Allenby, Ohio State University
10:00
Identifying Needs Based Segments Using MaxDiff
Dean Tindall, Sawtooth Software
10:50
Swipe Right on Simplicity: On the Statistical, Psychological, and Practical Viability of Choice Sets of Size One
Jeff Dotson & John Howell & Marc Dotson, Brigham Young University | Craig Lutz, Qualtrics
10:45
Making the Most of MaxDiff
Brian McEwan, Sawtooth Software
11:30
Break
Session 2
12:00 - 13:30
12:00
Which Conjoint Method Should I Use?
Aaron Hill, Sawtooth Software
12:30
Humanizing Conjoint Predictions Using Archetypal Ensembles
Marco Vriens, Kwantum Analytics | Darin Mills & Andrew Elder, Illuminas
13:00
Consumer Segmentation: an Activation Journey
Gerard Loosschilder, WS Audiology | Marco Vriens, Kwantum Analytics
13:30
Lunch
14:30 - 16:30
Break or optional clinics
14:30
The Powerful Desktop Market Simulator
Walter Williams, Sawtooth Software
15:30
Implementing  Key Drivers Analysis in LHS
Walter Williams & Dean Tindall, Sawtooth Software
Session 3
16:30 - 18:00
18:00
Break
Session 4
18:30 - 20:00
18:30
Product Assortment Simulations based on Household Panel Data
Greg Rogers & Chris Hannaford, Procter & Gamble
19:00
Beyond Willingness-To-Pay: Using Binary Choice Experiments to Measure Value
Rogier Verhulst, LinkedIn | Marco Vriens, Kwantum Analytics | Felix Eggers, Copenhagen Business School | Jason Talwar, Pivot MR