Schedule at a Glance

View the daily schedule of all concurrent tracks.

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Tuesday Wednesday Thursday Friday

Tuesday, May 2

10:00 - 11:30

Session 1

10:00

Choice Modeling Workshop

Brian McEwan & Justin Luster & Aaron Hill, Sawtooth Software

11:30 - 12:00

Break

12:00 - 13:30

Session 2

12:00

Choice Modeling Workshop

Brian McEwan & Justin Luster & Aaron Hill, Sawtooth Software

13:30 - 14:30

Lunch

14:30 - 16:00

Break

16:00 - 18:00

Session 3

16:00

Choice Modeling Workshop

Brian McEwan & Justin Luster & Aaron Hill, Sawtooth Software

18:00 - 18:30

Break

18:30 - 20:00

Session 4

18:30

Choice Modeling Workshop

Brian McEwan & Justin Luster & Aaron Hill, Sawtooth Software

Wednesday, May 3

10:00 - 11:30

Session 1

10:00

Choice Modeling Workshop

Brian McEwan & Justin Luster & Aaron Hill, Sawtooth Software

10:00

Running a Pricing Conjoint Project from Start to Finish

Egle Meskauskaite & Remco Don, SKIM

11:30 - 12:00

Break

12:00 - 13:30

Session 2

12:00

Choice Modeling Workshop

Brian McEwan & Justin Luster & Aaron Hill, Sawtooth Software

12:00

Running a Pricing Conjoint Project from Start to Finish (Continued)

Egle Meskauskaite & Remco Don, SKIM

13:30 - 14:30

Lunch

14:30 - 16:00

Break

16:00 - 18:00

Session 3

16:00

Choice Modeling Workshop

Brian McEwan & Justin Luster & Aaron Hill, Sawtooth Software

16:00

Segmentation and Drivers Analysis

Keith Chrzan & Dean Tindall, Sawtooth Software

18:00 - 18:30

Break

18:30 - 20:00

Session 4

18:30

Choice Modeling Workshop

Brian McEwan & Justin Luster & Aaron Hill, Sawtooth Software

18:30

Segmentation and Drivers Analysis (Continued)

Keith Chrzan & Dean Tindall, Sawtooth Software

20:00 - 21:00

Opening Dinner Reception (at hotel)

Thursday, May 4

10:00 - 11:30

Session 1

10:00

Welcome Remarks

Bryan Orme, Sawtooth Software

10:00

Welcome Remarks

Greg Allenby, Ohio State University

10:10

Strategies for Obtaining Buy-in from Stakeholders on Choice-based Methods

Patrick Meegan, Maple Street Advisors

10:10

Impact of a Supreme Court Decision on the Preferences of Americans Regarding Abortion Policy

Raphael Thomadsen & Song Yao, Washington University | Robert Zeithammer, UCLA

11:00

How Sparse Is Too Sparse?

Jon Godin, Abby Lerner & Megan Peitz, Numerious

10:50

Divided We Stand? A Conjoint Choice Experiment Examining When Voters Will Protect Democratic Norms

Mitch Lovett & Gretchen Helmke, Rochester University

11:30 - 12:00

Break

12:00 - 13:30

Session 2

12:00

Reduced Priming for Enhanced Conjoint Analysis

Cynthia Sahm, SKIM

12:00

Phantom Attributes: Unpacking Product Perceptions

Jason Bell, Oxford | Jeff Dotson, Brigham Young University

12:30

Specific or Abstract Prices?

Alexandra Chirilov & James Pitcher, GfK

12:45

Problems and Solutions Concerning Design of Robust Conjoint Studies in Unconventional Scenarios

Jakub Golik, Gdańsk University of Technology

13:00

Design and Modeling Considerations with a Dominating Attribute.

Joe Jones & Lisa Marin, Adelphi Research

13:30 - 14:30

Lunch

14:30 - 16:30

Break or optional clinic

14:30

Discover, Discover - Sawtooth Software's Incredible New Survey Tool

Justin Luster, Sawtooth Software

16:30 - 18:00

Session 3

16:30

Comparing System 1 Priming vs. MaxDiff

Michael Patterson & Sonia Hundal, Radius Global Market Research

16:30

Omitted Budget Constraint Bias and Implications for Competitive Pricing

Max Pachali, Tilburg University | Peter Kurz, bms Marketing + Strategy | Thomas Otter, Goethe University Frankfurt

17:15

Comparing Approaches to Adaptive Choice Modeling

Kees Van der Wagt & Zachary Levine, SKIM

17:15

Conjoint and Cost Based Product-line Design: Overview, Comparison and New Solutions Methods

Daniel Baier & Sascha Vökler, Bayreuth

18:00 - 18:30

Break

18:30 - 19:30

Session 4

18:30

Alternative-Specific Conjoint for Product Development and Pricing in Tech and Durables Categories

Faina Shmulyian & Tyler Dugan, Big Village

18:30

Combining MaxDiff and Conjoint Data

YiChun Miriam Liu, Towson University | Joachim Büschken, Ingolstadt University | Greg M. Allenby, Ohio State University

19:00

Clustering Open-Ended Questions: The Algorithm to Automatically Quantify Speech

Federico Adrogue, KNACK Research

20:00 - 21:00

Reception (snacks, drinks)

Friday, May 5

10:00 - 11:30

Session 1

10:00

Managerial and Academic Considerations for Three Approaches to WTP

Bryan Orme & Keith Chrzan, Sawtooth Software | Greg Allenby, Ohio State University

10:00

Which Conjoint Method Should I Use?

Aaron Hill, Sawtooth Software

10:50

Swipe Right on Simplicity: On the Statistical, Psychological, and Practical Viability of Choice Sets of Size One

Jeff Dotson & John Howell & Marc Dotson, Brigham Young University | Craig Lutz, Qualtrics

10:45

Making the Most of MaxDiff

Brian McEwan, Sawtooth Software

11:30 - 12:00

Break

12:00 - 13:30

Session 2

12:00

Finding Contrastive Market Segments with Archetypal Analysis

Jacob Nelson, Harris Poll

12:00

Customize Your Surveys with CSS!

Justin Luster, Sawtooth Software

12:30

Humanizing Conjoint Predictions Using Archetypal Ensembles

Marco Vriens, Kwantum Analytics | Darin Mills & Andrew Elder, Illuminas

12:30

Determining the Optimal Slate of Theme Park Events at Universal Studios

Laura Dulude, Universal Parks & Resorts

13:00

The Impact of Multiple Cluster Structures on Variable Selection in Segmentation

Joseph White, Kynetec

13:00

Consumer Segmentation: an Activation Journey

Gerard Loosschilder, WS Audiology | Marco Vriens, Kwantum Analytics

13:30 - 14:30

Lunch

14:30 - 16:30

Break or optional clinics

14:30

The Powerful Desktop Market Simulator

Walter Williams, Sawtooth Software

15:30

Implementing Key Drivers Analysis in LHS

Walter Williams & Dean Tindall, Sawtooth Software

16:30 - 18:00

Session 3

16:30

Design and Estimation in a CBC Study with Additive Binary Features and Price

Tommaso Gennari, Analytics with Purpose

16:30

Love it… Love it… Want it! Using Anchored MaxDiff to Identify New Product Ideas that Motivate Purchase

Tracey Di Lascio-Martinuk, Bose

17:15

Building Designs for Individual-Level Estimation: Considerations, Implications and New Tools

Megan Peitz & Trevor Olsen, Numerious

17:00

Consumer Research for GNV, the Third-Largest Ferry Operator in the World

Matteo Della Valle, GNV | Emilio Zunino, Maiora Solutions

17:30

Using Choice-Based Conjoint to help Decide the Viability of Building Some of the World's Biggest Stadiums and Entertainment Facilities

Dean Crawley, Legends

18:00 - 18:30

Break

18:30 - 19:30

Session 4

18:30

How Many Iterations Do We Need: Guidelines for the Right Number of Burn-in and Used Draws in Hierarchical Bayes Estimation

Peter Kurz & Maximilian Rausch, bms Marketing Research + Strategy

18:30

Product Assortment Simulations based on Household Panel Data

Greg Rogers & Chris Hannaford, Procter & Gamble

19:00

Do You Really Know How to Conduct Statistical Significance Tests for CBC Studies?

Sergiy Kornyev, GfK

19:00

Beyond Willingness-To-Pay: Using Binary Choice Experiments to Measure Value

Rogier Verhulst, LinkedIn | Marco Vriens, Kwantum Analytics | Felix Eggers, Copenhagen Business School | Jason Talwar, SalesForce