Overview
Events
A&I Summit
Research Methods Track
Corporate Research Track
Academic Session
Practical Breakouts
Other Events
Tutorials
Choice Modeling Workshop
Full Conference Agenda
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Schedule at a Glance
View the daily schedule of all concurrent tracks.
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Tuesday
Wednesday
Thursday
Friday
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Tuesday, May 2
Workshop
Session 1
10:00 - 11:30
10:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
11:30
Break
Session 2
12:00 - 13:30
12:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
13:30
Lunch
14:30
Break
Session 3
16:00 - 18:00
16:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
18:00
Break
Session 4
18:30 - 20:00
18:30
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
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Wednesday, May 3
Workshop
Tutorials
Session 1
10:00 - 11:30
10:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
10:00
Running a Pricing Conjoint Project from Start to Finish
Egle Meskauskaite & Remco Don, SKIM
11:30
Break
Session 2
12:00 - 13:30
12:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
12:00
Running a Pricing Conjoint Project from Start to Finish (Continued)
Egle Meskauskaite & Remco Don, SKIM
13:30
Lunch
14:30
Break
Session 3
16:00 - 18:00
16:00
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
16:00
Segmentation and Drivers Analysis
Keith Chrzan & Dean Tindall, Sawtooth Software
18:00
Break
Session 4
18:30 - 20:00
18:30
Choice Modeling Workshop
Brian McEwan & Aaron Hill, Sawtooth Software
18:30
Segmentation and Drivers Analysis (Continued)
Keith Chrzan & Dean Tindall, Sawtooth Software
20:00 - 22:00
Opening Reception at Gaudi Batllo house
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Thursday, May 4
Research Methods Track
Academic Session
Session 1
10:00 - 11:30
10:00
Welcome Remarks
Bryan Orme, Sawtooth Software
10:00
Welcome Remarks
Greg Allenby, Ohio State University
10:10
Strategies for Obtaining Buy-in from Stakeholders on Choice-based Methods
Patrick Meegan, Maple Street Advisors
10:10
Impact of a Supreme Court Decision on the Preferences of Americans Regarding Abortion Policy
Raphael Thomadsen & Song Yao, Washington University | Robert Zeithammer, UCLA
11:00
How Sparse Is Too Sparse?
Jon Godin, Abby Lerner & Megan Peitz, Numerious
10:50
Divided We Stand? A Conjoint Choice Experiment Examining When Voters Will Protect Democratic Norms
Mitch Lovett & Gretchen Helmke, Rochester University
11:30
Break
Session 2
12:00 - 13:30
12:00
Reduced Priming for Enhanced Conjoint Analysis
Cynthia Sahm, SKIM
12:00
Phantom Attributes: Unpacking Product Perceptions
Jason Bell, Oxford | Jeff Dotson, Brigham Young University
12:30
Specific or Abstract Prices?
Alexandra Chirilov & James Pitcher, GfK
12:45
Problems and Solutions Concerning Design of Robust Conjoint Studies in Unconventional Scenarios
Jakub Golik, Gdańsk University of Technology
13:00
Design and Modeling Considerations with a Dominating Attribute.
Joe Jones & Lisa Marin, Adelphi Research
13:30
Lunch
14:30 - 16:30
Break or optional clinic
14:30
Discover, Discover - Sawtooth Software's Incredible New Survey Tool
Aaron Hill, Sawtooth Software
Session 3
16:30 - 18:00
16:30
Comparing System 1 Priming vs. MaxDiff
Michael Patterson & Sonia Hundal, Radius Global Market Research
16:30
Omitted Budget Constraint Bias and Implications for Competitive Pricing
Max Pachali, Tilburg University | Peter Kurz, bms Marketing + Strategy | Thomas Otter, Goethe University Frankfurt
17:15
Comparing Approaches to Adaptive Choice Modeling
Kees Van der Wagt & Zachary Levine, SKIM
17:15
Conjoint and Cost Based Product-line Design: Overview, Comparison and New Solutions Methods
Daniel Baier & Sascha Vökler, Bayreuth
18:00
Break
Session 4
18:30 - 19:30
18:30
Alternative-Specific Conjoint for Product Development and Pricing in Tech and Durables Categories
Faina Shmulyian & Tyler Dugan, Big Village
18:30
Combining MaxDiff and Conjoint Data
YiChun Miriam Liu, Towson University | Joachim Büschken, Ingolstadt University | Greg M. Allenby, Ohio State University
19:00
Clustering Open-Ended Questions: The Algorithm to Automatically Quantify Speech
Federico Adrogue, KNACK Research
20:00 - 21:00
Reception at Renaissance Barcelona Hotel - Goja Rooftop (food, desserts, and drinks)
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Friday, May 5
Research Methods Track
Practical Breakouts
Corporate Research Track
Session 1
10:00 - 11:30
10:00
Managerial and Academic Considerations for Three Approaches to WTP
Bryan Orme & Keith Chrzan, Sawtooth Software | Greg Allenby, Ohio State University
10:00
Identifying Needs Based Segments Using MaxDiff
Dean Tindall, Sawtooth Software
10:50
Swipe Right on Simplicity: On the Statistical, Psychological, and Practical Viability of Choice Sets of Size One
Jeff Dotson & John Howell & Marc Dotson, Brigham Young University | Craig Lutz, Qualtrics
10:45
Making the Most of MaxDiff
Brian McEwan, Sawtooth Software
11:30
Break
Session 2
12:00 - 13:30
12:00
Finding Contrastive Market Segments with Archetypal Analysis
Jacob Nelson, Harris Poll
12:00
Which Conjoint Method Should I Use?
Aaron Hill, Sawtooth Software
12:30
Humanizing Conjoint Predictions Using Archetypal Ensembles
Marco Vriens, Kwantum Analytics | Darin Mills & Andrew Elder, Illuminas
12:30
Determining the Optimal Slate of Theme Park Events at Universal Studios
Laura Dulude, Universal Parks & Resorts
13:00
The Impact of Multiple Cluster Structures on Variable Selection in Segmentation
Joseph White, Kynetec
13:00
Consumer Segmentation: an Activation Journey
Gerard Loosschilder, WS Audiology | Marco Vriens, Kwantum Analytics
13:30
Lunch
14:30 - 16:30
Break or optional clinics
14:30
The Powerful Desktop Market Simulator
Walter Williams, Sawtooth Software
15:30
Implementing Key Drivers Analysis in LHS
Walter Williams & Dean Tindall, Sawtooth Software
Session 3
16:30 - 18:00
16:30
Design and Estimation in a CBC Study with Additive Binary Features and Price
Tommaso Gennari, Analytics with Purpose
16:30
Love it… Love it… Want it! Using Anchored MaxDiff to Identify New Product Ideas that Motivate Purchase
Tracey Di Lascio-Martinuk, Bose
17:15
Building Designs for Individual-Level Estimation: Considerations, Implications and New Tools
Megan Peitz & Trevor Olsen, Numerious
17:00
Consumer Research for GNV, the Third-Largest Ferry Operator in the World
Matteo Della Valle, GNV | Emilio Zunino, Maiora Solutions
17:30
Using Choice-Based Conjoint to help Decide the Viability of Building Some of the World's Biggest Stadiums and Entertainment Facilities
Dean Crawley, Legends
18:00
Break
Session 4
18:30 - 20:00
18:30
How Many Iterations Do We Need: Guidelines for the Right Number of Burn-in and Used Draws in Hierarchical Bayes Estimation
Peter Kurz & Maximilian Rausch, bms Marketing Research + Strategy
18:30
Product Assortment Simulations based on Household Panel Data
Greg Rogers & Chris Hannaford, Procter & Gamble
19:00
Do You Really Know How to Conduct Statistical Significance Tests for CBC Studies?
Sergiy Kornyev, GfK
19:00
Beyond Willingness-To-Pay: Using Binary Choice Experiments to Measure Value
Rogier Verhulst, LinkedIn | Marco Vriens, Kwantum Analytics | Felix Eggers, Copenhagen Business School | Jason Talwar, Pivot MR
19:30
Closing Remarks: Tribute to Rich Johnson, Best Paper awards
Bryan Orme, Sawtooth Software
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