San Antonio Conference

Sawtooth Software Conference

San Antonio, Texas April 19-23, 2021

Looking to make a breakthrough in marketing sciences?

The 2021 Sawtooth Software Conference will be held April 19-23, in San Antonio, TX on the famed River Walk. Join some of the brightest minds in the insights world to learn and create valuable lasting relationships. Don’t miss this hybrid in-person/virtual marketing sciences event!

- April 19-21: Choice Modeling Workshop
- April 20-21: Turbo Choice Modeling Seminar
- April 22-23: Conference Paper Sessions

Because of the pandemic situation, we know that there can be concerns about traveling and attending a conference like this. We all should consider our personal risks as well as the risks of those we live or interact with. Fortunately, we have the pre-recorded and delayed access option for the conference this year for you to consider as a worthy alternative to attending in person.

April 19- 23, 2021

March 22, 2021

All local safety guidelines, protocols and precautions will be taken and followed regarding Covid-19.

Ask detailed questions in person or learn at your own pace with the delayed video content. 

Learn from experts around the world, in a relaxed and comfortable enviornment.

Polish your skills, on various methods and topics by interacting one on one with Sawtooth Software experts. 

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Sawtooth Software Conference 2019

“This was definitely the most useful and friendliest conference I've ever been to!”

Tracey DiLascio-Martinuk

Customer Research Specialist, Bose 

Speakers & Presentations

In Presentation Order

Ten Tips for the Effective Presenting of Complex Information
Critical User Journey Mad Libs: a layered approach to identifying which customer problems to solve
Upgrade your Brand Tracker Using the Power of Conjoint Analysis
Respondent Quality: Identifying Bad Respondents from MaxDiff Response Patterns 
Uncommon Choices: Novel Applications of Conjoint Analysis in Practice
Comparing Predicted Automotive Purchase with Passive Geolocation Covariates to Actual Ownership Records 
Enhance Conjoint with a Behavioral Framework

And Many More!

Attendance and Access Options

In-Person Attendance

We will follow local Covid-19 guidelines and restrictions. The Hyatt will provide event space large enough for proper physical distancing. Meals will follow all local guidelines, which may mean boxed meals only. Those who attend the conference in person will be granted single-seat access to the video recordings, for viewing after the conference has adjourned.

Delayed Video Recording Access

If you are unable to attend in person, we invite you to view the delayed video recordings (approximately one week delayed). Delayed video access lets you enjoy every presentation on your own timeline, including access to supporting slides, data files, and any provided programming code. All registrants will have access to the delayed video recordings for 6 months. 

Sessions and Workshops
In-Person Attendance (includes video recording access)
Video Recording & Materials Access (per seat)
All five days, all content April 19-23, 2021
Choice Modeling Workshop, April 19-21, 2021
Turbo Choice Modeling Seminar, April 20-21, 2021
Conference Paper Sessions, April 22-23, 2021

Choice Modeling Workshop

The Sawtooth Software Choice Modeling Workshop is an intensive three-day introductory workshop and training covering three current and popular choice research methodologies: CBC (Choice-Based Conjoint), MaxDiff (Maximum Difference Scaling), and ACBC (Adaptive CBC). Participants will create choice surveys and analyze sample data using a team-oriented case study approach.


Hyatt Regency San Antonio Riverwalk

Centrally located on the vibrant River Walk, with direct access to the world-famous Alamo, Hyatt Regency San Antonio puts you in the heart of all of the entertainment, culture and history that the city has to offer. From the moment you walk into our soaring atrium lobby, the excitement of the river greets you. Enjoy gorgeous views of the river, city or the Alamo with floor-to-ceiling guestroom windows, relax at the highest rooftop pool in downtown San Antonio, and indulge at our multiple on-site restaurants, bars, shops and spa.

Discounted Room Rates

Sawtooth Software has negoitiated a discounted room rate for all attendees who register through our block. Our discounted rate is $144 per night. A limited number of single or double occupancy rooms are available at this rate (on availability basis). 

Sawtooth Software

3210 N Canyon Rd Ste 202
Provo UT 84604
United States of America


Phone: 801-477-4700