Choice Modeling Essentials Workshop

Join us for a Choice Modeling workshop taught by the experts at Sawtooth Software. This introductory workshop is aimed at those new to choice modeling or with limited experience hoping to gain a deeper understanding. We will be covering the two most popular choice research methodologies: CBC (Choice-Based Conjoint) and MaxDiff (Maximum Difference Scaling). Participants will create choice surveys and analyze sample data using a team-oriented case study approach. This is a hands-on, practical workshop.

Participants should bring a Windows-capable laptop computer, as we will use our hybrid Windows/cloud-based tool, Lighthouse Studio, to teach workshop topics. We will also spend significant time showing you how easy it is to conduct essential conjoint and MaxDiff  analysis using our new fully cloud-based Discover tool.