Our research, utilizing Sawtooth Software's ACBC, identified key customer segments that have now reached a crucial implementation phase and are being evaluated through A/B testing. Our methodology underscores the importance of achieving critical mass for the broad acceptance of data-driven marketing within sizable corporations. By equipping business units with advanced analysis and Simulation Tools, and ensuring comprehensive training and widespread buy-in, the application of our conjoint results has taken on momentum, evolving, and growing organically. Here we want to explain the process to achieve this broad buy-in.
