All presentations

Comparing Predicted Automotive Purchase with Passive Geolocation Covariates to Actual Ownership Records

Apr 22, 2021
1:30 pm
Conference

We demonstrate the efficacy on including passive geolocation data on visits to automotive service locations as covariates in a standard CBC model to predict car purchase. We then compare those predictions to not only internal holdouts, but also to external car ownership data and a recontact survey one year later to validate those predictions.

No items found.
SHARE YOUR RESEARCH

Speak at SRC

View call for papers