Andrea Mincione from MSC Cruises, and Andrea together with Emilio from Maiora Solutions present a consumer research conducted for Explora Journeys, the new ultra-luxury brand of MSC Cruises. The goal was to identify the best product settings and pricing strategy, to successfully enter the market and provide a consistent value proposition. CBC was key for the definition of the ultra-luxury cruise product, fare types and price levels, allowing Explora to prepare commercial initiatives and complete pricing plans ahead of September 2021 sales opening.
