This paper explores how Generative AI, using Large Language Models and multi-agent systems, is humanizing surveys through conversational interactions. By simulating natural, human-like dialogues, these AI-driven surveys enhance respondent engagement and improve data quality. A real estate app case study shows how conversational AI creates a more intuitive, personalized survey experience, allowing users to ask clarifying questions and provide contextual feedback. Our findings highlight how AI can revolutionize market research by making it more responsive, interactive, and human-centered.
