Clients across multiple industries have become intrigued by the idea of potential price thresholds or price cliffs in the price elasticities of their products and these thresholds can be very key to their pricing strategies. In this presentation, through testing the application of post-hoc and modelled threshold options, we will illustrate whether pricing thresholds add value to our pricing models, what type of pricing thresholds (post-hoc or modelled) work the best, and if there are types of pricing studies that pricing thresholds are most appropriate for.