MaxDiff is a powerful and commonly used basis for needs-based segmentation projects, but things can get tricky when we get to the final phase of segmentation, building a typing tool. Typing requires that we reduce the list of every possible MaxDiff question down to a small, ideal set that can most efficiently (and accurately) classify new respondents into existing segments. We will cover the methods behind common typing approaches and show how to use Sawtooth’s MaxDiff Typing Tool software to build typing tool deliverables that will add that much more value to your next segmentation study.
