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Kano Analysis: A Critical Survey Science Review

Methodological
About this presentation

The Kano method assesses whether a proposed product or feature is attractive or delightful, as opposed to being merely necessary or unexciting. It gives a compelling answer but one that may not be correct. Its implementation uses questionable theory with low-quality survey items. We discuss the theory and method and present an empirical study of Kano reliability. Alternatives -- such as MaxDiff paired with traditional scales -- obtain similar benefits while using higher quality, more reliable methods.

Chris Chapman
Google
Mario Callegaro
Google
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