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Oh, No, CBC with RATs

Turbo
About this presentation

Tom Eagle asked me at the 2019 Sawtooth Software Conference if we could use decision trees to model CBC data like we can data from situational choice experiments. Neither he nor I had seen such a thing. But you will, in this presentation about Relative Advantage Trees: After describing how RATs work, Bethany will illustrate how to transform a CBC data set for analysis via RATs. Using data from two empirical studies, Bethany will avoid rodentine puns while comparing the performance of two breeds of RATs with aggregate and HB-MNL.

Keith Chrzan
Sawtooth Software
Bethany Fry
Sawtooth Software
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