MaxDiff continues to increase in popularity as an alternative to traditional survey questions when looking to rate, rank or prioritize. Turning best and worst choices into numeric scores with a goodness of fit statistic is a great tool for the researcher’s toolbox. In this clinic we’ll go beyond the basics and explore a handful of popular MaxDiff extensions designed to help with research problems like: What if my list of items is really, really big? What if I only really care about finding the best items? What if some of my items don’t apply to some respondents? How can I anchor MaxDiff scores to something more concrete like purchase intent? Through a mixture of slides and survey examples, we’ll peel back the inner workings of these extensions to give you confidence in how they work and when to use them.
