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Turning It up to 11: A Practitioner-Led Comparison of Volumetric Conjoint Analysis Techniques

May 8, 2025
4:00 pm
Conference

While common in practice, it has been a long time (Eagle 2010) since a paper has outlined a clear practitioner focussed methodology for undertaking volumetric analysis. In this paper we will undertake a series of analyses to identify an approach that maximises out of sample predictive validity, whilst maintaining ease of use for analysts undertaking volumetric choice studies.

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