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Turning It up to 11: A Practitioner-Led Comparison of Volumetric Conjoint Analysis Techniques

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While common in practice, it has been a long time (Eagle 2010) since a paper has outlined a clear practitioner focussed methodology for undertaking volumetric analysis. In this paper we will undertake a series of analyses to identify an approach that maximises out of sample predictive validity, whilst maintaining ease of use for analysts undertaking volumetric choice studies.

Dean Tindall
Sawtooth Software
Chris Moore
Ipsos UK
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