Chris discusses 4 novel applications of Conjoint Analysis (CA) for product design, from 12 years of past Sawtooth Software Conferences. He highlights how each method is useful, describing its key points for success. This is a managerial talk omitting technical details (which will be linked in past proceedings and open source code). The goal is that attendees will learn something new, think about novel applications of CA in practice, and expand their conception of the problems that they can tackle with conjoint analysis!
