AI has the potential to radically transform the way insights are generated – what research we do and how we do it – but our industry is just starting out on this journey. In this session, we’ll discuss some of the initial explorations that we are doing at Microsoft. We’ll cover some case studies, such as comparing synthetic responses via GPT to human responses (including conjoint to simulate customer decisions involving feature/price trade-offs), and other AI use cases such as text/video analytics.
