San Antonio Conference

Sawtooth Software Conference

San Antonio, Texas April 19-23, 2021

Looking to make a breakthrough in marketing sciences?

The 2021 Sawtooth Software Conference will be held April 19-23, in San Antonio, TX on the famed River Walk. Join some of the brightest minds in the insights world to learn and create valuable lasting relationships. Don’t miss this hybrid in-person/virtual marketing sciences event!

- April 19-21: Choice Modeling Workshop
- April 20-21: Turbo Choice Modeling Seminar
- April 22-23: Conference Paper Sessions

Because of the pandemic situation, we know that there can be concerns about traveling and attending a conference like this. We all should consider our personal risks as well as the risks of those we live or interact with. Fortunately, we have the pre-recorded and delayed access option for the conference this year for you to consider as a worthy alternative to attending in person.

April 19- 23, 2021

March 22, 2021

All local safety guidelines, protocols and precautions will be taken and followed regarding Covid-19.

Ask detailed questions in person or learn at your own pace with the delayed video content. 

Learn from experts around the world, in a relaxed and comfortable enviornment.

Polish your skills, on various methods and topics by interacting one on one with Sawtooth Software experts. 

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Sawtooth Software Conference 2019

“This was definitely the most useful and friendliest conference I've ever been to!”

Tracey DiLascio-Martinuk

Customer Research Specialist, Bose 

Speakers & Presentations

In Presentation Order

Ten Tips for the Effective Presenting of Complex Information
Critical User Journey Mad Libs: a layered approach to identifying which customer problems to solve
Upgrade your Brand Tracker Using the Power of Conjoint Analysis
Respondent Quality: Identifying Bad Respondents from MaxDiff Response Patterns 
Uncommon Choices: Novel Applications of Conjoint Analysis in Practice
Comparing Predicted Automotive Purchase with Passive Geolocation Covariates to Actual Ownership Records 
Enhance Conjoint with a Behavioral Framework

And Many More!

Video & Materials Access

The conference has been recorded and you can now access every presentation on your own timeline, including access to supporting slides, data files, and any provided programming code.  

Sessions and Workshops
Video Recording & Materials Access (per seat)
All five days, all content
Choice Modeling Workshop
Turbo Choice Modeling Seminar
Conference Paper Sessions

Choice Modeling Workshop

The Sawtooth Software Choice Modeling Workshop is an intensive three-day introductory workshop and training covering three current and popular choice research methodologies: CBC (Choice-Based Conjoint), MaxDiff (Maximum Difference Scaling), and ACBC (Adaptive CBC). Participants will create choice surveys and analyze sample data using a team-oriented case study approach.


Hyatt Regency San Antonio Riverwalk

Centrally located on the vibrant River Walk, with direct access to the world-famous Alamo, Hyatt Regency San Antonio puts you in the heart of all of the entertainment, culture and history that the city has to offer. From the moment you walk into our soaring atrium lobby, the excitement of the river greets you. Enjoy gorgeous views of the river, city or the Alamo with floor-to-ceiling guestroom windows, relax at the highest rooftop pool in downtown San Antonio, and indulge at our multiple on-site restaurants, bars, shops and spa.

Sawtooth Software

3210 N Canyon Rd Ste 202
Provo UT 84604
United States of America


Phone: 801-477-4700