About the class
Join us for a free 2-hour interactive event where we tackle one of the biggest challenges in UX and product development: aligning internal stakeholder opinions with actual customer needs—especially when the loudest voice in the room belongs to the HIPPO (Highest Paid Person's Opinion).
Bryan Orme, CEO and President of Sawtooth Software, will introduce you to MaxDiff (Best-Worst Scaling), a powerful, data-driven method for uncovering what truly matters to your users and stakeholders. You’ll learn:
Why traditional rating scales often fail
How MaxDiff avoids bias and improves discrimination
How to design surveys that reveal clear priorities
How to present results in intuitive maps that resonate with decision-makers
A real-world case study from a SaaS company improving its product roadmap
We’ll also explore Q-Sort as a faster alternative to MaxDiff for smaller lists, and demonstrate how to use the Discover platform to build and analyze surveys.
Whether you're a UX researcher, product manager, or data-driven designer, this session will equip you with tools to bring clarity to complex decisions and navigate stakeholder dynamics with confidence.
Stick around after the event for a complimentary dinner where you can network, ask follow-up questions, and continue the conversation in a relaxed setting.
Who should attend
UX professionals, product managers, researchers, and anyone involved in customer insights or internal decision-making.
