Volumetric Conjoint and the role of assortment size (45 min)
Nino Hardt, SKIM
Using Choice-Based Techniques to Find Your Target Customer (45 min)
Bill Brady, Troomi Wireless | Miklos Kremser, Sawtooth Software
Targeting Customers Who Prefer Your Product: market simulator add-on analyses (45 min)
Keith Chrzan, Sawtooth Software
Vector Autoregressive Modeling of Longitudinal Sales Data Using Simulated Populations Informed by Conjoint Experiments (45 min)
Kevin Lattery, SKIM
Roundtable discussion: best new suppliers, methods, or services that have made a difference to you as a corporate researcher (15 min)
Whirlwind MaxDiff: An overview of the most popular variations (45 min)
Brian McEwan, Sawtooth Software
Archetypal Analysis and Product Line Design (45 min)
YiChun Miriam Liu, Ohio State University | Peter Kurz, bms Marketing Research + Strategy | Greg Allenby, Ohio State University
Consumer Research for a New Luxury Cruise Brand (45 min)
Andrea Mincione, Explora Journeys | Emilio Zunino, Maiora Solutions
Sensitivity and Search Analysis in Choice Simulator (45 min)
Walter Williams, Sawtooth Software
Tools for Designing Conjoint Survey Experiments in R (30 min)
John Helveston, George Washington University
Van Westendorp’s PSM and Some Improvements (25 min)
Keith Chrzan & Bryan Orme, Sawtooth Software
Customize Lighthouse Studio and Discover Surveys with CSS (25 min)
Justin Luster, Sawtooth Software
Best Paper Presentation, Closing Comments (15 min)
Bryan Orme, Sawtooth Software
Adjourn to ballroom for closing remarks and best paper announcement (15 min)
Adjourn to ballroom for closing remarks and best paper announcement (15 min)