Sawtooth Software Conference

Schedule at a Glance

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Monday, May 2

CBC/MaxDiff Workshop
8:00 – 9:00
Breakfast
9:00 – 10:30
AM Session 1
Brian McEwan & Derrick Hyde, Sawtooth Software
10:30 – 11:00
Break
11:00 – 12:30
AM Session 2
12:30 – 1:30
Lunch
1:30 – 3:00
PM Session 1
3:00 – 3:30
Break
3:30 – 5:00
PM Session 2

Tuesday, May 3

CBC/MaxDiff Workshop
Tutorials (Room 1)
Tutorials (Room 2)
8:00 – 9:00
Breakfast
9:00 – 10:30
AM Session 1
Brian McEwan & Derrick Hyde, Sawtooth Software
Why, When, and How to Use Conjoint Analysis in Your Research - Practical Guidance for Beginners and Experts Alike
Megan Peitz, Numerious
Segmentation and Drivers Analysis
Keith Chrzan, Sawtooth Software
10:30 – 11:00
Break
11:00 – 12:30
AM Session 2
Why, When, and How to Use Conjoint Analysis in Your Research - Practical Guidance for Beginners and Experts Alike (Continued)
Segmentation and Drivers Analysis (Continued)
12:30 – 1:30
Lunch
1:30 – 3:00
PM Session 1
Understanding & Predicting Categorical Outcomes in Marketing Data
Joe Retzer, Acxiom
Practical Conjoint Solutions
Egle Meskauskaite & Jeroen Hardon, SKIM
3:00 – 3:30
Break
3:30 – 5:00
PM Session 2
Understanding & Predicting Categorical Outcomes in Marketing Data (Continued)
Practical Conjoint Solutions (Continued)
7:00 – 9:00
Opening Dinner Reception (at hotel)
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Wednesday, May 4

Methodological and Corporate Researchers Track (Ballroom)
Practical Breakout Sessions (Room 2)
8:00 – 9:00
Breakfast
9:00 – 10:30
Welcome (15 min)
Bryan Orme, Sawtooth Software
Is There an Antidote to the Cheater Epidemic? (45 min)
Deb Ploskonka, Cambia Research | Kenneth Fairchild, Tribal Credit
Welcome to the Machine: Integrating automation into Sawtooth Software to get faster results (30 min)
Nathan Wiggin, Comengage
10:30 – 11:00
Break
11:00 – 12:30
Kano Analysis: A Critical Survey Science Review (45 min)
Chris Chapman & Mario Callegaro, Google
From Information to Customization – How We Help Respondents to Help Ourselves (45 min)
Andrew Elder, Illuminas
12:30 – 2:00
Lunch
2:00 – 3:30
Playing the Long Game in Pricing Research (30 min)
Ben Cortese & Dan Conners, KS&R
Conditional Pricing and Relationships in CBC (30 min)
Derrick Hyde, Sawtooth Software
Harnessing the Power of Conjoint Analysis to Track and Build Brand Premium (30 min)
James Pitcher & Alexandra Chirilov, GfK
An Empirical Comparison of Willingness to Pay Methods (30 min)
Chris Moore & Manjula Bhudiya, Ipsos
Custom Conjoint: Using free format to create your own CBC layout (30 min)
Aaron Hill, Sawtooth Software
3:30 – 4:00
Break
4:00 – 5:00
Opening a Gate or Increasing the Slope: A Comparison of Two Different Ways to Account for Imperfect Information and Access (30 min)
Paul Johnson & Laurie McGrath, Harris Poll
Machine Learning Algorithms for Categorical and Continuous Outcomes: Case Study Involving Soccer Player Performance (30 min)
Luiz Sa Lucas, Independent Consultant
Don’t Waste Time! Using Response Time to Improve the Precision of HB Utilities (30 min)
Trevor Olsen & Megan Peitz, Numerious
Question Loops and Blocks in Lighthouse Studio (30 min)
Derrick Hyde, Sawtooth Software
5:15 – 6:00
Optional Clinic: Sawtooth Software’s Vision for Conjoint Analysis in Our Next Generation Cloud Platform
Bryan Orme, Sawtooth Software
6:00 – 7:00
Reception (Light refreshments, at hotel)
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Thursday, May 5

Methodological Track (Ballroom)
Corporate Researchers Summit (Room 1)
Practical Breakout Sessions (Room 2)
8:00 – 9:00
Breakfast
9:00 – 10:30
Best Practices for Testing Multiple MaxDiff Exercises (30 min)
Mikaela Priest, KS&R
It’s a DCM, Right???  Supporting Growth at Microsoft Through Conjoint Analysis and Other Means (45 min)
Barry Jennings & Dan Penney, Microsoft | Ollie Zimmermann, Known | Thomas Eagle, Eagle Analytics of California
Co-Clustering with Covariates: Maximum insight, minimal effort and with covariates even more actionable (30 min)
Kees van der Wagt, SKIM
MaxDiff: A Client-Based Focus (45 min)
Jeremy Christman, P&G
Profitability and Accuracy in Market Segmentation Typing Tools (30 min)
Marco Vriens, Kwantum Analytics
10:30 – 11:00
Break
11:00 – 12:30
Validation and Extension of Behavioral Calibration Questions to Improve CBC Predictions (45 min)
Bryan Orme, Sawtooth Software | Jon Godin & Trevor Olsen, Numerious
What Is Quant UX Research? An overview, discussion, and AMA
(40 min)
Chris Chapman, Google
Behavioral Conjoint Model with Simultaneous Attribute and Parameter Weighting (45 min)
Peter Kurz, Maximillian Rausch, & Stefan Binner, bms Marketing Research + Strategy
Innovation via Pragmatic & Accessible Insights for PayPal (25 min)
Rama Mallika, Sr., Paypal & Michael Smith, SKIM
That’s What I Want! Using MBC to Identify Product Features Critical to Customer Satisfaction and Delight (25 min)
Tracey di Lascio-Martinuk, Bose
12:30 – 2:00
Lunch
2:00 – 3:30
Variable Selection in Segmentation (45 min)
Keith Chrzan, Sawtooth Software | Joseph White, InMoment
Building a New Product Offering - Google Workspace Individual (45 min)
Liz Dressler, Google
Pros and Cons of Different Conjoint Techniques (45 min)
Aaron Hill, Sawtooth Software
Filter Conjoint and Data Augmentation (45 min)
Alexander Wendland & Stefan Meissner, Factworks
Using MaxDiff to Identify Top Messaging in Raising CMV Advocacy (45 min)
Matthew Scutcher, Moderna | Paul Johnson, Harris Poll
Teaching Conjoint Analysis and MaxDiff in the Classroom (45 min)
Justin Luster, Sawtooth Software
3:30 – 4:00
Break
4:00 – 5:00
Are We Overfitting Our Models with How We Are Estimating Our Price Parameters? (30 min)
Michael Smith, SKIM
Round Table Discussion: Biggest Challenges Facing Corporate Researchers (and Solutions!) (45 min)
The Most Requested Lighthouse Studio Feature and More via the Question Library (30 min)
Zachary Anderson, Sawtooth Software
Thompson Sampling in CBC (30 min)
Isabelle Houck & Remco Don, SKIM
Panel Discussion (15 min)
Tips and Tricks for Building Custom Excel Simulators (30 min)
Kenneth Fairchild, Tribal Credit
5:15 – 6:00
Demo and Overview of Discover 2.0, our Next Generation Cloud Platform Product
Justin Luster, Sawtooth Software
6:30 – 8:30
Reception (Light Dinner & Bar, Margaritaville, City Walk)
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Friday, May 6

Methodological Track (Ballroom)
Corporate Researchers Summit (Room 1)
Practical Breakout Sessions (Room 2)
8:00 – 9:00
Breakfast
9:00 – 10:30
Volumetric Conjoint and the role of assortment size (45 min)
Nino Hardt, SKIM
Using Choice-Based Techniques to Find Your Target Customer (45 min)
Bill Brady, Troomi Wireless | Miklos Kremser, Sawtooth Software
Targeting Customers Who Prefer Your Product: market simulator add-on analyses (45 min)
Keith Chrzan, Sawtooth Software
Vector Autoregressive Modeling of Longitudinal Sales Data Using Simulated Populations Informed by Conjoint Experiments (45 min)
Kevin Lattery, SKIM
Roundtable discussion: best new suppliers, methods, or services that have made a difference to you as a corporate researcher (15 min)
Whirlwind MaxDiff: An overview of the most popular variations (45 min)
Brian McEwan, Sawtooth Software
Best Practices for Obtaining Realistic Willingness to Pay (WTP) Estimates in Conjoint Analysis (30 min)
Bryan Orme, Sawtooth Software
10:30 – 11:00
Break
11:00 – 12:30
Archetypal Analysis and Product Line Design (45 min)
YiChun Miriam Liu, Ohio State University | Peter Kurz, bms Marketing Research + Strategy | Greg Allenby, Ohio State University
Consumer Research for a New Luxury Cruise Brand (45 min)
Andrea Mincione, Explora Journeys | Emilio Zunino, Maiora Solutions
Sensitivity and Search Analysis in Choice Simulator (45 min)
Walter Williams, Sawtooth Software
Tools for Designing Conjoint Survey Experiments in R (30 min)
John Helveston, George Washington University
Van Westendorp’s PSM and Some Improvements (25 min)
Keith Chrzan & Bryan Orme, Sawtooth Software
Customize Lighthouse Studio and Discover Surveys with CSS (25 min)
Justin Luster, Sawtooth Software
Best Paper Presentation, Closing Comments (15 min)
Bryan Orme, Sawtooth Software
Adjourn to ballroom for closing remarks and best paper announcement (15 min)
Adjourn to ballroom for closing remarks and best paper announcement (15 min)
12:30
Adjourned
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