Singapore 2023

Adaptive CBC Best Practices and Pitfalls

About this presentation

Adaptive CBC (ACBC) is used by 1/3 of all Sawtooth Software customers. It’s a longer survey than CBC, but more interesting/engaging for respondents. It drills deeper into the respondent’s preferences and decision-making than CBC. Over the years it has been tested for opportunities and weaknesses and some best practices have emerged. We’ll discuss best practices and things to avoid with ACBC.