Become a Better HB Modeler!

HB is the gold standard for estimating individual-level utilities for CBC, MaxDiff, ACBC, and MBC. The software defaults tend to work quite well, but you can do better by learning more about how HB works and the software options. We’ll start by giving an intuitive explanation to how HB works. Then, we’ll cover topics such as prior variance & prior degrees of freedom, number of iterations, covariates, utility constraints, and interaction effects. After this session, you’ll never look at the HB option the same again!