Market Segmentation Using Convergent Cluster & Ensembles Analysis (CCEA)

The standard K-means clustering has been around for more than 50 years. Cluster ensembles improve upon the K-means standard. We’ll describe how ensembles work, and how you can use the CCEA software to do this automatically—or how you can use CCEA to bring additional segmentation solutions to the ensemble party! We also cover best practices for segmentation using unsupervised algorithms, especially the Curse of Dimensionality!