Join us for Sawtooth Software's Training Event in the fascinating city of Singapore. This two-track event features a Choice Modeling Workshop (covering CBC, MaxDiff, and ACBC) and an Advanced Seminar. Sign up to attend today!
Come learn how to optimize your product features and price from the world’s most friendly company in the insights/strategy space! The Choice Modeling Workshop is a three-day introductory workshop covering three current and popular choice research methodologies: CBC (Choice-Based Conjoint), MaxDiff (Maximum Difference Scaling), and ACBC (Adaptive CBC). Participants will create choice surveys and analyze sample data using a team-oriented case study approach. This is a hands-on practical workshop. The focus will be on the use our of hybrid Windows/cloud-based tool, Lighthouse Studio, but we will also spend significant time showing you how easy it is to conduct essential conjoint analysis and MaxDiff and analysis using our new fully cloud-based Discover tool. Learn more
This seminar is for those with significant experience or at an advanced level in their application and analysis of conjoint analysis and MaxDiff. Join Sawtooth Software CEO Bryan Orme and expert instructors from SKIM Group for this valuable 2-day seminar. Examples of topics include Willingness to Pay (WTP), reducing IIA in market simulations, advanced MaxDiff opportunities, MBC (menu-based choice), and advanced experimental design for CBC. See you in Singapore! Learn more