Unlock the power of choice-based conjoint analysis in our introductory three-day virtual workshop. This hands-on training will equip you with essential skills to gauge consumer preferences, optimize pricing, and inform strategic decision-making.
Through interactive sessions and case studies, you'll learn the techniques needed to design effective choice-based conjoint exercises, collect and interpret the data, and uncover insights for maximum impact. Don’t miss this opportunity to enhance your expertise and grow your market research toolbox.
Why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations
The different types of conjoint/choice analysis and learning when you should use each
How to build choice models that deliver meaningful data
How to design, field, and interpret choice-based conjoint (CBC) exercises
How to analyze CBC data using counts, logit, latent class, and hierarchical Bayes
How to build and use what-if market simulators
