Stop muddling through traditional rating scale reports with little differentiation and learn how to prioritize a list of resources or features for diverse customers with Sawtooth Software! Our experts in the insights and strategy space will teach you how to use Maximum Difference scaling (MaxDiff) to manage a list of product features, claims, or needs and turn it into actionable results.
What messages in the list resonate the best...and the least? How do I build an optimal bundle that appeals to as many people as possible? Which features increase the likelihood of purchasing the most? If you were to cater to a subgroup, which item should you choose? This virtual workshop will cover how to approach these research questions and more through using tools such as MaxDiff, TURF, and other research practices. Participants will create surveys and analyze sample data using a team-oriented case study approach.
Common issues faced by researchers when evaluating lists desired by all or most of their target markets
Platform options such as Lighthouse Studio and an introduction to Discover
How to perform and analyze a traditional MaxDiff study
Advanced methods and analysis for research questions that go beyond a traditional MaxDiff
