Choice Modeling Workshop

CBC, MaxDiff, and ACBC

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Come learn how to optimize your product features and price from the world’s most friendly company in the insights/strategy space! The Choice Modeling Workshop is a three-day introductory workshop covering three current and popular choice research methodologies: CBC (Choice-Based Conjoint), MaxDiff (Maximum Difference Scaling), and ACBC (Adaptive CBC). Participants will create choice surveys and analyze sample data using a team-oriented case study approach.

This is a hands-on practical workshop. The focus will be on the use our of hybrid Windows/cloud-based tool, Lighthouse Studio, but we will also spend significant time showing you how easy it is to conduct essential conjoint analysis and MaxDiff and analysis using our new fully cloud-based Discover platform.

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What You'll Learn

  • Why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations

  • The different types of conjoint/choice analysis and learning when you should use each

  • How to build choice models that deliver meaningful data

  • How to design, field, and interpret choice-based conjoint (CBC) exercises

  • How to analyze CBC and MaxDiff data using counts, logit, latent class, and hierarchical Bayes

  • How to build and use what-if market simulators

  • How to use advanced features for CBC such as conditional pricing, conditional display, and alternative-specific designs

  • How to design exercises using the variety of MaxDiff (best/worst) refinements

  • How to use adaptive choice-based conjoint (ACBC) exercises to get more precise data using interactive interviews that adapt to each respondent

Class Instructors

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Aaron Hill
Senior Advisor
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Christina Miller
Client Services, Sawtooth Software

Additional details

Registration fees

The three-day Choice Modeling Workshop costs $1,950 per participant. Breakfasts, lunches, and snacks are included. All workshop fees must be received by Sawtooth Software prior to the start of the session. Registered attendees get a discounted room rate at the workshop hotel. See the venue tab for more information.

Cancellation policy

  • Cancellations made before December 20, 2023, will be subject to a cancelation fee of 25% of your registration fees.

  • Cancellations made between December 20, 2023 and January 5, 2024, will be subject to a cancelation fee of 50% of your registration fees.

  • Cancelations made after January 5, 2024, will be subject to a cancelation fee of 100% of your registration fees.

PC laptop required

Because this is a hands-on software training event, you will need to bring a laptop PC (configured with Windows) to use during the workshop. A few days before start of the workshop we will email you the Sawtooth Software licenses you need, but you are responsible for providing your own computer. It is helpful if your computer also has Microsoft Powerpoint, Word, and Excel.

If you do not have access to a reliable PC laptop, find that IT restrictions prevent you from installing the required software, or simply prefer not to travel with your computer for security reasons, we have a limited number of rental laptops available for use at the workshop. These laptops come fully installed with all software required for the course. The cost for a rental laptop is $250. Rental must be arranged at least two weeks prior to the start of the workshop, and is subject to availability.

Disability Accommodation

Sawtooth Software is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require meeting room/program accommodations (wheelchair access, hearing assistance, etc.), please contact us at +1 801 477 4700 or by email at and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your room reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


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