In this three-part session you will learn:
• Why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations,
• The different types of conjoint/choice analysis and learning when you should use each,
• How to build choice models that deliver meaningful data,
• How to design, field, and interpret choice-based conjoint (CBC) exercises,
• How to analyze CBC data using counts, logit, latent class, and hierarchical Bayes,
• How to build and use what-if market simulators.
