Whether you are an expert or just getting started with marketing sciences, don’t miss this two-track, two-day event jointly hosted in the beautiful city of Nuremberg by Sawtooth and NiQ.
Our intro track represents the foundation of marketing science techniques – focusing on introducing users to CBC and MaxDiff, alongside expert tips for Key Driver Analysis, Market Segmentation, and other non-conjoint pricing techniques.
Our advanced track is ideal for those with experience in the field but who would like to learn more about techniques such as Menu-Based Choice, Situational Choice Experiments and Segmentation methods such as SALC. Alongside these we will have a range of papers from guest speakers (representing NiQ & Ipsos) focusing on Volumetric Conjoint, SKU-Based Conjoint Pricing, Conjoint Calibration, Best Practice for Measuring Price Sensitivity and new approaches to Segmentation analysis.
This track will teach you how to understand conjoint studies (and build your own simulators), the right way to employ MaxDiff (generally, with large lists and for segmentation studies), non-conjoint pricing techniques as well as the common pitfalls to avoid when undertaking drivers or segmentation analysis. Representing the foundational techniques any marketing scientist should know.
View trackDon’t miss this opportunity to expand your skills and network with leading choice modelling practitioners. This advanced track will focus on techniques such as Menu-Based Choice, Situational Choice Experiments and Segmentation methods such as SALC - as well as having papers from guest speakers (NiQ & Ipsos) focusing on Volumetric Conjoint, SKU-Based Conjoint Pricing, Conjoint Calibration, Best Practice for Measuring Price Sensitivity, and new approaches to Segmentation analysis.
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