Preference Modelling Event

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Whether you are an expert or just getting started with conjoint analysis and MaxDiff, don’t miss this two-track, two-day event jointly hosted by Sawtooth Software and Ipsos.

The intro track will focus on introducing users to CBC and MaxDiff, alongside expert tips for Key Driver Analysis, Market Segmentation, and other non-conjoint pricing techniques.

Our advanced track will focus on techniques such as Menu-Based Choice, Situational Choice Experiments and ACBC, as well as having papers from guest speakers (Ipsos & GfK) focussing on brand premium analysis, SKU-Based Conjoint and the ability of LLMs to answer choice models.

At the end of the second day, both tracks will combine for an expert panel discussion where you can participate in an interactive session with leading practitioners who have decades of marketing science experience to draw from.

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Learn from researchers at top organizations

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Intro Track

CBC, MaxDiff, Drivers & Segmentation

This track will teach you how to understand conjoint studies, the right way to employ MaxDiff (generally, with large lists and for segmentation studies), non-conjoint pricing techniques as well as the common pitfalls to avoid when undertaking drivers or segmentation analysis. Also included is an hour-long expert panel discussion where you can learn from leading practitioners in the field.

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Advanced Track

Advanced Preference Modelling

Don’t miss this opportunity to expand your skills and network with leading choice modelling practitioners. This advanced track will focus on techniques such as Menu-Based Choice, Situational Choice Experiments and ACBC, as well as having papers from guest speakers (Ipsos & GfK) focussing on brand premium analysis, SKU-Based Conjoint and the ability of LLMs to answer choice models. Experts from Sawtooth will also share some key findings from recent Conference and TURBO events. Also included is an hour-long expert panel discussion where you can learn from leading practitioners in the field.

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