Choice Modeling Workshop

May 6, 2025

Join us for a Choice Modeling workshop taught by the experts at Sawtooth Software. This introductory workshop is aimed at those new to choice modeling or with limited experience hoping to gain a deeper understanding. We will be covering the two most popular choice research methodologies: CBC (Choice-Based Conjoint) and MaxDiff (Maximum Difference Scaling). Participants will create choice surveys and analyze sample data using a team-oriented case study approach. This is a hands-on, practical workshop.

Participants should bring a Windows-capable laptop computer, as we will use our hybrid Windows/cloud-based tool, Lighthouse Studio, to teach workshop topics. We will also spend significant time showing you how easy it is to conduct essential conjoint and MaxDiff analysis using our new fully cloud-based Discover tool.

What you'll learn

Why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations
Different types of conjoint analysis (strengths, weaknesses, and best use cases)
How to program choice experiments that deliver meaningful data
How to design, field, and interpret choice-based conjoint (CBC) exercises
How to analyze CBC and MaxDiff data using counts, logit, latent class, and hierarchical Bayes
How to build and use what-if market simulators
How to design exercises using the variety of MaxDiff (best/worst) refinements

Schedule

Below is our typical schedule, although it may vary depending on class needs.

8:00 am

Coffee & pastries

9:00 am

Session 1

10:30 am

Break

11:00 am

Session 2

12:30 pm

Lunch

1:30 pm

Session 3

3:30 pm

Break

4:00 pm

Session 4

5:30 pm

Adjourned

Sawtooth Research Conference

Choice Modeling Workshop

What you'll learn

Schedule

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