Choice Modeling Essentials Workshop

Before the conference kicks off, join Sawtooth experts for a practical workshop designed for those new to choice modeling or looking to strengthen their understanding. You’ll learn the two most widely used techniques, CBC (Choice-Based Conjoint) and MaxDiff (Maximum Difference Scaling), by creating surveys and analysing data in guided case studies.

Bring a Windows-capable laptop to participate. We’ll use Lighthouse Studio, our hybrid Windows/cloud tool, along with Discover, our fully cloud-based platform, to show just how easy it is to design and analyse conjoint and MaxDiff studies.

What you'll learn

• Why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations
• Different types of conjoint analysis (strengths, weaknesses, and best use cases)
  
• How to program choice experiments that deliver meaningful data
• How to design, field, and interpret choice-based conjoint (CBC) exercises
• How to analyze CBC and MaxDiff data using counts, logit, latent class, and hierarchical Bayes
• How to build and use what-if market simulators
• How to design exercises using the variety of MaxDiff (best/worst) refinements