MaxDiff Certification and Choice Modeling Essentials Workshop

Before the conference kicks off, join Sawtooth experts for a practical workshop designed for those new to choice modeling or looking to strengthen their understanding. You’ll learn the two most widely used techniques, CBC (Choice-Based Conjoint) and MaxDiff (Maximum Difference Scaling), by creating surveys and analysing data in guided case studies.

Bring a laptop to participate. We’ll use Discover, our cloud-based and intuitive survey platform, to show just how easy it is to design and analyse conjoint and MaxDiff studies. You'll also see that Discover is suitable for many general surveys that don't involve MaxDiff or conjoint analysis.

What you'll learn

• Why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations
• How to program choice experiments that deliver meaningful data
• How to design, field, and interpret choice-based conjoint (CBC) exercises
• How to analyze CBC and MaxDiff data using latent class (Segment Finder) and hierarchical Bayes (HB)
• How to build and use what-if market simulators
  
• How and why to use TURF (Total Unduplicated Reach and Frequency) with MaxDiff data
• How to design exercises using MaxDiff (best/worst) refinements
• After completing the course and passing a follow-up test, you'll receive a Sawtooth certification on MaxDiff