One way to employ AI technology in surveys is by personalizing respondent stimuli. In this session we’ll show how that works with hyper-personalization of marketing messages, turning typical message testing into an approach that follows the reality of digital targeting practices. Beyond message tests, we’ll cover practical tricks anyone can quickly pick up to implement AI into their survey workflows with just about any question format and platform. We’ll include a preview of upcoming tools soon to be found in Sawtooth's Discover survey platform that will make that process even easier.
