Come see how we employed AI technology within Sawtooth�s Discover survey platform to measure the effectiveness of AI-driven hyper-personalization of marketing messages. We created 8 diverse, high-quality marketing messages following best practices in copywriting and communications. We also used AI to generate hyper-personalized messages for respondents, based on responses to multiple closed-end and open-ended questions in the survey. We�ll report on what we learned and how well the AI-generated messages performed on appeal and purchase intent compared to the pre-generated marketing messages.