SAWTOOTH RESEARCH CONFERENCE

Where quant survey researchers compare notes

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MAY 5–7, 2027
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WASHINGTON, DC
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Why attend

Three days of comparing notes with people solving the same problems
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Connect with the researchers and analysts solving the same problems you are.

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Walk away with techniques you can apply immediately, from choice modeling, AI-driven insights, brand research, pricing analysis, and more.

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Attend live or on your own schedule with on-demand session recordings.

Research in action

Discover how data scientists and marketers are turning advanced analytics into measurable impact.
May 5

From Suspicion to Evidence: Finding Low-Quality Respondents Who Pass Standard Checks

Josh Wilson, Inventive Analytics
May 6

Can Six Pricing Questions Replace a Conjoint? Comparing Van Westendorp + NMS with CBC Across 15,000+ Consumers and 13 Countries

TR Geng, Boston Consulting Group
May 7

It's Time to Interview the Robots: Can We Reliably Measure the Brands LLMs Recommend?

Alex Chirilov, James Pitcher, Anton Kasenkov, & Hyun Min Lee, NIQ | Razvan Iordache & Feipeng Liu, GeoVector
May 5

Protection in the AI Age: A Ground-Truth Framework for Testing Bot Detection in Online Surveys

Andrew Gordon, Prolific | Felipe M. Affonso, Oklahoma State University
May 5

CBC Studies with Many Binary Items: An Empirical Investigation to Resolve Known Challenges

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Bryan Orme & Cameron Halversen, Sawtooth
View the full agenda
May 5–7, 2027 · Washington, DC

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