All presentations

Can CBC Questionnaire Design Influence Willingness to Pay (WTP) Estimates

Turbo
About this presentation

We report results of a CBC study where we tested a number of possible treatments in CBC questionnaires that might affect derived WTP, including: the use of a BYO question prior to the CBC questions, summed-price vs. corner-prohibitions experimental design, “cheap talk” scripts, and a budget question where we prompted respondents to re-think CBC responses where they chose a product that exceeded their previously declared budget threshold.

Bryan Orme
Sawtooth Software
Learn from the experts

Watch all conference presentations

Missed the event?

Watch at your own pace to on demand presentations.