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Can CBC Questionnaire Design Influence Willingness to Pay (WTP) Estimates

Apr 21, 2021
2:10 pm
Turbo

We report results of a CBC study where we tested a number of possible treatments in CBC questionnaires that might affect derived WTP, including: the use of a BYO question prior to the CBC questions, summed-price vs. corner-prohibitions experimental design, “cheap talk” scripts, and a budget question where we prompted respondents to re-think CBC responses where they chose a product that exceeded their previously declared budget threshold.

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