Fifty-seven million Americans have a disability. Thirty-six million experience challenges with using the internet such as limited dexterity, vision or hearing problems. Designing research without accessibility in mind can lead to pitfalls including frustration, ostracization, and legal issues. This presentation will focus on the challenges we faced in creating an accessible survey using Sawtooth Software. Follow our journey from aimless wandering to resolution. Learn about the pitfalls, the aha moments and where we are now.