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Mitigating Bias in Choice Experiments

Conference
About this presentation

Exercise-related biases in stated choice experiments, such as position effects and screen fatigue, can reduce model accuracy by introducing skewed responses. We evaluate two mitigation strategies: adding contextual information to utility models and adjusting pooling based on respondent behavior. Meta-analytic findings will assess their effectiveness across studies. Attendees will gain practical tools for identifying quasi-straightliners, cleaning noisy data, and applying recommendations to model, simulate, and improve the overall quality of choice experiment results.

Trevor Olsen
Numerious
Megan Peitz
Numerious
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