Essential Tools for Determining Preference with Choice-Based Conjoint

Unlock the power of choice-based conjoint analysis in our introductory three-day virtual workshop. This hands-on training will equip you with essential skills to gauge consumer preferences, optimize pricing, and inform strategic decision-making.

Through interactive sessions and case studies, you'll learn the techniques needed to design effective choice-based conjoint exercises, collect and interpret the data, and uncover insights for maximum impact. Don’t miss this opportunity to enhance your expertise and grow your market research toolbox.

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What you'll learn

  • Why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations

  • The different types of conjoint/choice analysis and learning when you should use each

  • How to build choice models that deliver meaningful data

  • How to design, field, and interpret choice-based conjoint (CBC) exercises

  • How to analyze CBC data using counts, logit, latent class, and hierarchical Bayes

  • How to build and use what-if market simulators

Instructors

Portrait of Derrick Hyde.
Derrick Hyde
Senior Consultant, Client Services | Sawtooth Software
Portrait of Drew McGinnis.
Drew McGinnis
Junior Consultant, Client Services | Sawtooth Software
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